Affinity insurance encompasses multiple fields of work: insurance, of course, but also marketing, digital technologies and customer relationship management. As a result, for your affinity insurance project to be a success, you need a broker proficient in all of these areas of expertise. At Verspieren, we specialize in affinity insurance. Our trademark service involves providing guidance to you all along your affinity insurance value chain, to help you create a product portfolio that is effective, customized and disruptive.
We are here to guide you all along your affinity portfolio’s value chain
Verspieren Affinity: First-rate expertise
Verspieren has spent more than 15 years developing our expertise in affinity insurance. Today, our team includes 50 employees who are specialists in the insurance market, project management, marketing, digital technologies and customer relations.
We are experts in affinity insurance in a wide variety of business sectors: retail, e-commerce, automotive, healthcare, tourism, recreation, and the list goes on. We offer support and guidance to over 100 enterprises, ranging from startups to listed companies, in developing affinity solutions for their clients. This represents around 6 million end clients who have taken out affinity insurance managed by Verspieren, with 100,000 new policies and claims handled each year.
One of our biggest recent projects is “Electrosûr” appliance insurance for our client Electro Dépôt. Unlike anything else on the retail market, it offers the first lifetime warranty for household appliances, whether purchased from Electro Dépôt or anywhere else. The 100% digital enrollment process and real-time reporting enable the detailed management of this program.
A custom design for your affinity insurance
Our expertise in affinity insurance lets us work with you to design affinity insurance tailored to your products, your customers and your goals.
- Needs definition and co-creation: We conduct market research before recommending attractive, competitive options perfectly in line with your strategy;
- Set-up: We work with you to define the most profitable sales strategy and business model for you;
- Placement with insurers: We handle the selection of optimal insurer proposals in terms of rates and coverage;
- Customer journey creation: We create a smooth, efficient, easy-to-use process for your customers;
- IT integration: Our digital enrollment path will easily integrate with your information system.
Fast, effective marketing for your affinity insurance
A high-quality rollout of your affinity portfolio is essential to the success of your project. You can confidently put your trust in our team of experts.
- Training for your teams: We train and motivate your sales forces, thanks to a comprehensive package tailored to your needs;
- Support for your teams: We provide a dedicated hotline and email address to keep in touch with them;
- Information for your customers: We develop clear, attractive communication materials to give your customers all of the contractual and commercial information they need;
- Short lead times: We set up all of the above with optimized lead times.
Our comprehensive knowledge of affinity insurance allows us to set up the program best-suited to your products and services, with the best insurance partner and optimal time to market.
Customer relationship management entrusted to affinity insurance specialists
Customer relationship management is one of the keys to the success of your affinity insurance. Our affinity managers all have degrees in insurance and/or at least 10 years’ experience in the field. They are all based at our headquarters in Wasquehal, near Lille in northern France.
In addition, we have introduced the necessary tools to maximize your customers’ satisfaction:
- A claims management platform to simplify the filing process;
- Responsive online policyholder accounts that can be integrated with your IS;
- A simplified online claim submission form;
- An interactive voice server (IVS) with custom prompts for your customers
Management and customer satisfaction for continuous improvement of your affinity insurance
To help manage your affinity insurance, we provide an extranet that generates regular customised reports for you. This gives you access to all of your data, so you can track changes in your portfolio.
At Verspieren, we believe that keeping an eye on customer satisfaction is the best way to improve affinity insurance, which is why we analyze customer feedback and conduct multiple surveys every year. As a result, we can identify avenues for improving your affinity insurance that are closely aligned to your customers’ needs.